Why Video is the Future of Online Advertising

“For any social media campaign, any SEO exercise, video is without doubt one of the best tools in the kit”

The Guardian TechnologyWell, we would say that, wouldn’t we?

But this quote comes not from your friendly neighbourhood Oncor Video team, but from The Guardian Newspaper’s award winning Business and Technology editors.

Backed by the biggest ever research study into digital marketing trends carried out by CISCOForrester, as well as the content marketing opinion leader Chris Trimble of Axonn, this one article gathers together some of the most significant trends and predictions of the modern digital age.

But to summarise – you NEED video in your marketing mix….

 

Here’s why: 

Your market are already consuming online video like never before:

Online Video AdvertisingIn the UK alone, online video has a weekly audience of over 20 million people – and that figure is rising fast. According to CISCO by 2017, video will account for 69% of all consumer internet traffic  with a trebling of on-demand channels like Amazon Prime. Here’s some of our own Statistics 

 

Engaging Video

Video is naturally engaging:

And, with consumers’ attention spans now officially lower those of those of Goldfish, what better way to communicate your message to them than something that doesn’t even require its users to make the effort to read  – it’s active advertising to a passive audience.

Online Video can be accessed Anywhere, any Time:

Targeted Video AdvertisingGone are the halcyon days of captive television audiences – with the advent of channel flicking and ad break skipping, TV ad sales have become far less effective. But unlike with TV, now you can reach people at work, on the train, and even midway through their TV viewing, through the “second screen technology of tablets and mobile phones. Here’s how we do this

Emotional benefits of video advertising

You can target your audience like never before:

…right down to where they live, their age, sex, hobbies and even what they happen to be doing right now – all through the laser targeting of social media advertising. There’s no media that’s ever been able to do this so effectively, and unlike text or image based posts, you can convey so much more information and emotion using video. As Forrester’s researchers say: “If a picture paints 1,000 words then one minute of video is worth 1.8 million

 

Your competitors are already using video online:

Unsurprisingly companies have already taken advantage of the unprecedented reach and success rate of online video, with research by Nielsen showing that 64% of marketers expected video to dominate their strategies as far back as 2014: And with a huge growth in uptake since then, do you want to be left behind?

Here’s how we monitor the success rates of your online video

You can read the original article online here or check out how Oncor Video use this information to generate ROI like the internet has never seen using our Online Corporate Video Production, Delivery and Analysis magic.

Or Contact Us for more information – we love to talk!

 

David Sime lectures in Digital Marketing for the Chartered Institute of Marketing and is Technical Director of Online Corporate Video Production Ltd.

 

David Sime

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